Inside The Box Blog

Connecting with the community is essential for organizations like Ansar Shriners, but reaching new audiences requires the right marketing strategy. After seeing declining attendance at the Ansar Shrine Circus, the organization partnered with OOT Box Media to strengthen its social media presence, better understand its advertising performance, and introduce more people to its mission. Hear directly from Dave Kelm about how strategic social media marketing has helped Ansar Shrin

Growing a business takes more than great workmanship, it takes consistent visibility and marketing that keeps your company in front of the right audience. For Illinois Paving, partnering with OOT Box Media meant reaching more potential customers, building greater brand awareness, and replacing unpredictable lead flow with a steady stream of quality opportunities. Hear directly from owner Bill Wells about how OOT Box Media helped increase exposure, improve lead generation, and

Running a successful business means wearing a lot of hats—but marketing doesn't have to be one of them. For many local business owners, long workdays leave little time to build a website, create marketing materials, or develop an online presence that truly stands out. That was exactly the challenge Alex from Prime Moovers faced before partnering with OOT Box Media. After trying to handle everything himself, Alex realized his business needed more than a DIY solution, it needed

Nonprofit Event Marketing: Where Storytelling Meets Purpose Every event has a schedule. The best events have a story. This year, OOT Box Media had the privilege of partnering with Gonzo's Legacy: The Zack Defreitas Project for its 4th Annual Skate for a Cure 3v3 Hockey Tournament. While the tournament itself brought together players, families, sponsors, and supporters from across the community, our goal was to make sure people understood why they were showing up in the first

What It Really Takes to Market a Destination Destination marketing takes more than scenic drone footage, polished photography, and a list of local attractions. To inspire someone to visit a place they may have never considered, you have to give them a reason to stop scrolling, become curious, and start planning a trip. That was the challenge when OOT Box Media partnered with the Logan County Tourism Bureau on a three-month digital marketing campaign targeting Midwestern road-

Hosting Wake Up Chatham at OOT Box Media There is no better way to start the day than with good coffee, great conversations, and a room full of local business leaders. In July, we had the opportunity to host the Chatham Area Chamber of Commerce’s Wake Up Chatham Breakfast Networking event at OOT Box Media. It was a meaningful morning for our team and a chance to connect with the local business community in a genuine, welcoming environment. Events like Wake Up Chatham bring pe

Promoting a charitable fundraiser requires more than posting a few updates and hoping people see them. It requires a strategy that builds awareness, generates engagement, and inspires action. That's exactly what OOT Box Media set out to accomplish when partnering with Coonrod Financial Group to promote the Pack the Summer Drive, a fundraiser benefiting Compass for Kids and Camp Compass. About the Fundraiser The Pack the Summer Drive is an annual fundraising initiative hosted

Not too long ago, running a TV ad meant one thing. Big budgets. Limited targeting. And a whole lot of guessing. You’d pick a time slot, hope your audience was watching, and cross your fingers that it worked. But that’s not how people watch TV anymore. Today, more than 85% of U.S. households are streaming content on connected TV devices . Cable subscriptions are dropping fast, and audiences are choosing what they watch, when they watch it, and how they watch it. That s

When most businesses think about scaling, they assume it requires spending more. But what if the real opportunity is spending smarter? In this case study, we’ll break down how OOT Box Media helped a local e-commerce brand dramatically reduce their ad spend, while maintaining nearly the same level of sales and significantly improving overall efficiency. The Challenge: High Ad Spend and Declining Efficiency When this client came to us, they had three clear goals: Reduce adverti

There’s no better way to celebrate St. Patrick’s Day than by bringing the community together, and this year, OOT Box Media had even more reason to celebrate. We’re proud to share that we took first place at Springfield’s annual St. Patrick’s Day Parade, making the moment even more meaningful as we celebrate our 10th year in business and our fifth year participating in the parade! Reaching a decade as a company is a major milestone, and this win felt like the perfect way to ho

When CILCSA reached out to us about their annual summit, we knew it was going to be something special. This isn’t just any event; it’s a celebration of everything they’ve accomplished over the years and a spotlight on the ongoing work they do for the community. Our goal? To help tell that story in a way that truly connected with people and set the tone for an unforgettable event. Making Each Speaker and Sponsor Shine We first turned our focus to the people who would bring th

We’re excited to announce a major upgrade to our advertising services at OOT Box Media: We now offer access to both the Disney Ad Manager...

At OOT Box Media, customer service isn’t just part of our process—it’s the foundation of everything we do. That’s why we were proud to...

As the holiday season approaches, social media presents an incredible opportunity for businesses to connect with audiences, drive...

Creating a strong marketing plan can feel overwhelming, especially when you’re working with a limited budget. However, a well-thought-out...