OOT Box Media Partners w/ Coonrod Financial Group to Pack The Summer for the Kids of Camp Compass
- 9 hours ago
- 3 min read
Promoting a charitable fundraiser requires more than posting a few updates and hoping people see them. It requires a strategy that builds awareness, generates engagement, and inspires action.
That's exactly what OOT Box Media set out to accomplish when partnering with Coonrod Financial Group to promote the Pack the Summer Drive, a fundraiser benefiting Compass for Kids and Camp Compass.
About the Fundraiser
The Pack the Summer Drive is an annual fundraising initiative hosted by Coonrod Financial Group in support of Compass for Kids and Camp Compass. The drive helps provide essential items and resources that allow children to enjoy a summer filled with learning, fun, and meaningful experiences.
As both a marketing partner and event sponsor, OOT Box Media helped expand awareness for the initiative through a combination of organic content and paid social advertising. The campaign ultimately reached more than 128,000 people and generated nearly 300,000 views in just one month.
Building a Social Media Awareness Campaign for Compass for Kids
For the Pack the Summer Drive fundraiser, Coonrod Financial Group wanted to maximize awareness throughout the community and encourage participation in support of Compass for Kids. While they maintained an online presence, they weren't reaching a large enough audience for the initiative.
For the Pack the Summer Drive, they needed a strategy that would:
Increase awareness throughout the community
Reach new audiences
Encourage engagement
Drive participation in the event
The OOT Box Approach
Rather than relying solely on organic posting, we combined consistent content creation with paid social advertising to amplify the campaign's reach and ensure it reached the right audience at the right time.
To further expand awareness, we launched two targeted Facebook campaigns:
Brand Awareness Campaign
Event Response Campaign
Amplifying Reach with Paid Social
One of the most impressive aspects of the campaign was its efficiency. With less than $1,000 in ad spend, OOT Box Media helped Coonrod Financial Group dramatically expand awareness for the Pack the Summer Drive, generating nearly 300,000 impressions throughout the community.
Most notably, the campaigns achieved a CPM of just $3.40, compared to the financial services industry average of $7–$12.
In other words, the campaign was able to put the Pack the Summer Drive in front of thousands of people at a fraction of the cost typically seen in the industry, maximizing awareness while keeping advertising costs remarkably low.
The Results
The impact of the campaign was immediate.
Within the first month of working with OOT Box Media, Coonrod Financial Group experienced substantial growth across every major social media metric:
80× more views compared to the same period the previous year
3,530× more video views
123× more content interactions
136× more link clicks
53.7× growth in unique viewers compared to the month prior
What This Means
The results demonstrate what can happen when consistent content creation is paired with a strategic paid social campaign.
Instead of hoping content reaches the right audience organically, the client now had a system designed to generate awareness, engagement, and traffic at scale.
In just one month, their social media presence evolved from a relatively quiet channel into a meaningful driver of visibility.
Pack the Summer Drive: More Than Just Views
While the numbers are impressive, the true success of the campaign goes beyond social media metrics. The Pack the Summer Drive was created to support Compass for Kids and Camp Compass, helping provide resources and opportunities for local youth throughout the summer. Increasing awareness meant more people had the opportunity to learn about the fundraiser, contribute to the cause, and make a meaningful impact in the community.
Thanks to the generosity of donors and supporters, the drive provided enough swimsuits, towels, and snacks to support approximately 50 children attending Camp Compass. In addition, Coonrod Financial Group presented Compass for Kids with a $2,000 donation during its annual Summer Bash, helping ensure campers could enjoy a summer filled with education, fun, and unforgettable experiences.
The success of the Pack the Summer Drive shows what's possible when a community comes together, helping give kids at Camp Compass a summer filled with learning, fun, and unforgettable memories.
Let's Grow Together
Social media success isn't simply about posting more content, it's about creating the right content, delivering it consistently, and amplifying it with strategic advertising. When those elements work together, the results can be transformative.
Whether you're promoting a fundraiser, community event, nonprofit initiative, or local business, OOT Box Media can help you reach the right audience and maximize your impact.
Contact OOT Box Media to see how we can help your next campaign reach more people, drive meaningful engagement, and create lasting impact. Let's grow together!