From Declining Crowds to 5x the Attendance: How OOT Box Media Helped Revive the Ansar Shrine Circus
Updated: 7 hours ago
Connecting with the community is essential for organizations like Ansar Shriners, but reaching new audiences requires the right marketing strategy.
After seeing declining attendance at the Ansar Shrine Circus, the organization partnered with OOT Box Media to strengthen its social media presence, better understand its advertising performance, and introduce more people to its mission.
Hear directly from Dave Kelm about how strategic social media marketing has helped Ansar Shriners reach beyond its existing membership and continue growing in Springfield, Illinois.
Watch the Ansar Shriners Testimonial
My name is Dave Kelm, and I’m with Ansar Shriners here in Springfield, Illinois. There was a time recently when the Ansar Shrine Circus was not doing so well. It was still a great time and still a lot of family fun, but we were seeing declining numbers. Since we’ve been with OOT Box Media, the Ansar Shrine Circus in Springfield has consistently grown over the last couple of years.
Of the people who are looking at our social media presence and taking a look at the posts that we put out there, over 40% of those people aren’t even Shriners. Those are folks who are coming to our social media streams, taking a look at what OOT Box Media has helped us produce, and having a better understanding of what Ansar Shrine is all about. OOT Box Media does a great job in helping us understand where our money is being spent, how that money is being spent, and what we’re getting in return.
There are a host of different opportunities for advertising and marketing that any small business or organization can adopt. But by working with a firm that understands the trends in social media, understands what works for clicks, what works for impressions, and what works for members versus customers, nonmembers, or noncustomers, OOT Box Media is absolutely the solution that you should look at.
Growing Reach, Attendance and Awareness
The impact of that social media strategy has gone far beyond impressions and clicks.
Since partnering with OOT Box Media, Ansar Shriners has seen:
5× circus attendance, growing from about 1,000 people per show in 2021 to about 5,000 in 2025
88% growth in Facebook followers
225% growth in Facebook impressions
More than 50% of each post’s audience coming from non-followers
Record attendance at other Ansar events
Membership decline reduced from more than 15% per year to about 1–2%
What was once an event facing possible cancellation has become profitable, while Ansar continues reaching more people across the Springfield community.
Ready to Reach More People?
OOT Box Media helps local businesses and organizations strengthen their social media presence, better understand their advertising results, and connect with the audiences that matter most. Let’s grow together!
