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Using Video on Social Media to Liquidate

Updated: Oct 15, 2018

Customer: C&J Auto Parts in Chicago, IL

Goal: Business was bought out and they needed to liquidate EVERYTHING as much as possible before auctioning off the rest.

Solution: Produce a fast paced video to utilize in online marketing that highlights who they are, what they have and that EVERYTHING MUST GOOOOOOO!!!!

Services: Video Production, Aerial Drone Videography, Script Writing, Professional Voice-over and Social Media Marketing / Advertising

C&J Auto Parts was recommended to us by an existing customer to help them do some online advertising to spread the word about their liquidation sale, so we packed up our gear and headed to Chicago, IL. As soon as we arrived we knew this was going to be a challenge because they had soooo many different car parts and the place was huge! Immediately we knew that the aerial drone shots were going to be key in showing how big this place really was and how much inventory they have. We decided to try and grab Chicago's attention with the opening shot and then jump right to a drone shot to hopefully keep it. Since this was primarily going to be used on social media we wanted to keep it less than a minute and deliver as much information as we could in that time.

The video ended up being a huge success, receiving thousands of comments, shares & reactions and getting hundreds of thousands of views during the couple months the ads ran before their closing. The owner even stated "I wish we would of found OOT Box and done this years ago before we got bought out!"

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