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Square vs. Landscape Videos on Social Media

Updated: Oct 9, 2018

On platforms like Instagram (with over 800 million users) and Facebook (with over one BILLION -- yea, BILLION with a B -- users) square videos take up 78% more real estate in a person's mobile newsfeed than a traditional landscape (16:9) video. Not only do they take up more of the viewers mobile device screen, but they result in 30-35% higher video views and an 80-100% increase in engagement. As if that wasn't enough, they also cost advertisers 33% less on average to get someone to engage with them on Instagram. So that only leaves one question.... what format are your social media videos in?!?!

Source: Buffer

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