Did you know that three of every five home fire deaths resulted from fires in homes with no smoke alarms or no working smoke alarms!?!?
(Source: National Fire Protection Association)
This is why were were excited about having the pleasure to partner with the Illinois Fire Safety Alliance, First Alert and the Springfield, IL Fire Department Firefighters to produce a 90 second spot on fire alarms in the home. This video was intended to help quickly educate people about when you need to replace fire alarms, where they should be installed and how to install them. Breaking this down as simple as possible and fitting it into a 90 second video was a bit of a challenge, but we think we accomplished the goal quite well.
Also, did you know that on average 85% of Facebook videos are watched without sound?! That is why we went ahead and included custom subtitles / text in the video so people could read the main points no matter where the video is posted.