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Inside The Box Blog
Why Smart Brands Are Leaving Traditional TV Behind (And What They’re Switching To Instead)
Not too long ago, running a TV ad meant one thing. Big budgets. Limited targeting. And a whole lot of guessing. You’d pick a time slot, hope your audience was watching, and cross your fingers that it worked. But that’s not how people watch TV anymore. Today, more than 85% of U.S. households are streaming content on connected TV devices . Cable subscriptions are dropping fast, and audiences are choosing what they watch, when they watch it, and how they watch it. That s
May 43 min read
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