Inside The Box Blog

Not too long ago, running a TV ad meant one thing. Big budgets. Limited targeting. And a whole lot of guessing. You’d pick a time slot, hope your audience was watching, and cross your fingers that it worked. But that’s not how people watch TV anymore. Today, more than 85% of U.S. households are streaming content on connected TV devices . Cable subscriptions are dropping fast, and audiences are choosing what they watch, when they watch it, and how they watch it. That s

Creating a strong marketing plan can feel overwhelming, especially when you’re working with a limited budget. However, a well-thought-out...